Can you use Pinterest to build your Small Business?

By Janel Martinez (Madame Noir)

Sure, Twitter and Facebook are great for marketing your small business online, but have you considered Pinterest? Many people think Pinterest is only for home décor collages and party-planning tips. Not true! Small business owners have the potential to take their brand marketing to the next level if they use the social media site wisely.

Last week, Pinterest unveiled its new business site where entrepreneurs can check out Pinterest buttons and widgets to add to their website, sign up for the business newsletter and read how brands such as Nordstrom have grown using the visual discovery tool. Pinterest announced last week that the company is working with a small group of brands across various industries, including Kraft, Target and ABC Family, to help the company test out its Promoted Pins feature. “We hope Promoted Pins give businesses of all sizes a chance to connect with more Pinners,” said Joanne Bradford, head of partnerships, in the company’s blog.

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