Bike to Work Day kicks off Bike Month (May 26-June 26, 2014)

Bike month is soon approaching. The month long event will be kicked off with Bike  to Work day on May 26, 2014. The initiative started off as a Bike to Work day and has now gained momentum and is considered one of the largest cycling promotion events in Canada. The event is hosted by an organization called Cycle Toronto. Bike Month brings together families, artists, commuters and community groups to promote cycling at hundreds of events all month long. The Rostie Group will be participating … [Read more...]

Magic Johnson’s business tips

By Jason Q Freed Early on in the process of opening 125 Starbucks locations in urban communities across the U.S., Earvin “Magic” Johnson decided to take out the traditional coffeehouse tunes and replace them with albums from Lionel Ritchie, Smokey Robinson and other African American artists. He ditched the scones and instead stocked sweet potato pie. The NBA legend, entrepreneur and philanthropist learned early on in his business career that a clear understanding of his customers would be … [Read more...]

Tips every startup can use

FAST GROWTH IS A GOOD PROBLEM, BUT WITHOUT GUIDELINES AND STRUCTURE, CAN BE A DETRIMENT TO YOUR NEW STARTUP. HERE'S HOW ONE FOUNDER GREW HIS COMPANY, AND WHAT HE LEARNED IN THE PROCESS. BY MATT EHRLICHMAN Over the past eight months our company has tripled in size, expanding from 25 employees to 125. During this time we transitioned from working in the basement of my home to a 17,000-square-foot office in Seattle, outgrowing two other temporary spaces in the process. Growing so … [Read more...]

5 non-digital tips for business growth

5 NON-DIGITAL TIPS FOR BUSINESS GROWTH BY Frances Dickens SMEs are constantly searching for the next technological advancement but digital isn’t the sole driver of business success. Here are five non-digital tips for growing your business. 1. Stay true to your values Clients and consumers want to do business with companies whose values they can respect and share in. Work out early what your company’s values are and make sure they underpin everything you do. This includes being … [Read more...]

30 Simple Tips That Can Significantly Improve Your Business’ Online Marketing

By Tara Banda If you didn’t already know, this week is National Small Business Week. This week celebrates all small businesses and what they do for consumers, the economy, and the country. And now that today’s consumers rely more on the Web to find and choose local businesses, online marketing has become a high priority on the list of things SMBs need to do. But that list is often long and takes a while to sort through. So, here’s a roundup of some of our most popular blog posts with quick … [Read more...]

How to be more productive in the meeting room

5 TIPS FOR MAKING MEETINGS MORE PRODUCTIVE  - Lou Orfanos Whether taking place over the phone, online or face-to-face, meetings are where deals are made, decisions agreed, and relationships with clients and colleagues strengthened. Yet, despite offering many benefits, they can also be a big drain on workers’ time if they aren’t managed effectively or organised with a clear purpose. A study by Epson and the Centre for Economics and Business Research suggests that less than half of … [Read more...]

Create Increased Customer Engagement

SIMPLE TIPS TO CREATE INCREASED CUSTOMER ENGAGEMENT - Scott MacFarland Simple Tips to Create Increased Customer Engagement Customer engagement is a term that is tossed around frequently in marketing circles. I am finding out that even though many of us are using it in daily conversation, there is an element of confusion. This phrase has become more buzz-term friendly than user friendly. Let's clear up the confusion, shall we? The goal of this article is to not provide a comprehensive … [Read more...]

Up your game in 2014 with social media management for your business

20 SOCIAL MEDIA TIPS TO RULE IN 2014 BY Drew Hendricks If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason. Here are 20 ways to optimize your social media strategy in 2014 and beyond. 1. Choose the right platform There are hundreds of social media … [Read more...]

Marketing tips for small businesses

BE IMAGE CONSCIOUS AND FLEXIBLE: MARKETING TIPS FOR SMALL BUSINESSES. IT IS ESSENTIAL YOU THINK CAREFULLY ABOUT THE IMAGE YOU WANT TO PROJECT AND SPEND TIME ON A MARKETING PLAN - BY JAMES CAAN Marketing is essential for the success of any business. It doesn't matter how great the product or service you are offering is if nobody knows about it. You need to market every strand of your business – and that includes yourself. Businesses are built by people and their success is dependent on the … [Read more...]