30 Simple Tips That Can Significantly Improve Your Business’ Online Marketing

By Tara Banda If you didn’t already know, this week is National Small Business Week. This week celebrates all small businesses and what they do for consumers, the economy, and the country. And now that today’s consumers rely more on the Web to find and choose local businesses, online marketing has become a high priority on the list of things SMBs need to do. But that list is often long and takes a while to sort through. So, here’s a roundup of some of our most popular blog posts with quick … [Read more...]

How to be more productive in the meeting room

5 TIPS FOR MAKING MEETINGS MORE PRODUCTIVE  - Lou Orfanos Whether taking place over the phone, online or face-to-face, meetings are where deals are made, decisions agreed, and relationships with clients and colleagues strengthened. Yet, despite offering many benefits, they can also be a big drain on workers’ time if they aren’t managed effectively or organised with a clear purpose. A study by Epson and the Centre for Economics and Business Research suggests that less than half of … [Read more...]

Create Increased Customer Engagement

SIMPLE TIPS TO CREATE INCREASED CUSTOMER ENGAGEMENT - Scott MacFarland Simple Tips to Create Increased Customer Engagement Customer engagement is a term that is tossed around frequently in marketing circles. I am finding out that even though many of us are using it in daily conversation, there is an element of confusion. This phrase has become more buzz-term friendly than user friendly. Let's clear up the confusion, shall we? The goal of this article is to not provide a comprehensive … [Read more...]

Up your game in 2014 with social media management for your business

20 SOCIAL MEDIA TIPS TO RULE IN 2014 BY Drew Hendricks If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason. Here are 20 ways to optimize your social media strategy in 2014 and beyond. 1. Choose the right platform There are hundreds of social media … [Read more...]

Marketing tips for small businesses

BE IMAGE CONSCIOUS AND FLEXIBLE: MARKETING TIPS FOR SMALL BUSINESSES. IT IS ESSENTIAL YOU THINK CAREFULLY ABOUT THE IMAGE YOU WANT TO PROJECT AND SPEND TIME ON A MARKETING PLAN - BY JAMES CAAN Marketing is essential for the success of any business. It doesn't matter how great the product or service you are offering is if nobody knows about it. You need to market every strand of your business – and that includes yourself. Businesses are built by people and their success is dependent on the … [Read more...]

5 Tips for Launching a Successful Product

GroundReport | Author: KM123 Filed Under: Health, Lifestyle | Posted: 05/13/2014 at 6:28PM Region: Colorado | United States According to the Small Business Association,small businesses have provided 55 percent of all jobs and 66 percent of all net new jobs since the 1970s. In today’s economy, small businesses are struggling; although many people have great product ideas, few of them follow the fundamental steps necessary to successfully bring those products to market. A success story, Peter … [Read more...]

Starting A Business? Two Common Management Issues And How To Solve Them

By Gabie Boko, Executive Vice President of Marketing at Sage North America Is there a downside to job market recovery?  If you’re an aspiring entrepreneur, there may be. A recent Kauffman study showed that entrepreneurship suffers when the job market is in recovery mode.  In 2013, 476,000 new businesses were created each month, down 7 percent from 2012 when 514,000 new businesses were created monthly; highlighting that people who might have started their own business became employees … [Read more...]

Check out our new office tower that is opening in a few months!

RBC WaterPark Place: http://t.co/rIyFNxUaqT RBC WaterPark Place, at 933,000 SF and 30 storeys, is where the modern Toronto workplace is headed. The property offers an inspiring work experience, with the city's only PATH connection to the waterfront, 360-degree lake and skyline views, intelligent amenities, and a vital and refreshing waterfront location. It is the third, and final, tower in the WaterPark Place complex. And as the city's first LEED Platinum office tower, it is the evolution of … [Read more...]

Coworking connects entrepreneurs through shared office spaces

When Christopher Charlesworth’s crowdfunding business HiveWire started ramping up, he realized it no longer made sense to run the business out of his condo. So two years ago, he rented four desks in the Centre for Social Innovation’s Spadina Ave. coworking space, one of more than 20 such facilities in the Greater Toronto Area. Located between Dundas St. W. and Queen St. W., CSI Spadina has temporary and permanent workspaces in two renovated floors of an old building with plenty … [Read more...]