Six tips to create a more customer-focused business

By Amanda Jesnoewski

If you want to create a real competitive edge in your business start focusing on your customers. It sounds obviously simple, but the fact is most businesses continue to focus on what value they can get as opposed to what value they can give.

 

But when you start to focus on your customers and what they want and need, you create better products and services, generate more business opportunities and sales, develop more loyal customers and increase your referrals.

 

So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you create a more customer-focused business.

 

1. Stay connected to the needs of your customers

 

Your business success is directly determined by how connected you are with your customer and their needs. As a business owner it can be easy to fall into the trap of offering, stocking or doing what you want instead of considering what your customers want, but it’s one of the fastest ways to limit your growth.

 

To refocus yourself and remain connected to your customer you need to be constantly asking questions, both of your customers and of yourself. Questions like what do my customers want from my product, service, business or industry? What are their current frustrations or complaints and how can they be improved or solved?

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