National Day of Honour – Red Friday

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The Rostie Group in Rainy Lake Meeting Room on National Day of Honour - Red Friday Staff Picture - Toronto

The ninth of May has been officially declared ‘National Day of Honour’. It is an opportunity for Canadians to honour the valour, strength and sacrifices of all those who served in Afghanistan over the last 12 years, including more than 40,000 Canadian Armed Forces members who helped to combat terrorism, stabilize Afghanistan and rebuild the country’s capacity to provide its own security.

A service on Parliament Hill was held today to pay respect to the sacrifices of the wounded and fallen soldiers, as well as the extraordinary burden borne by families. All Canadians paid tribute to the legacy of these heroes by observing a national moment of silence.

At Rostie Group, we went out of our way to dress in red and commemorate this special occasion. All staff members were encouraged to participate and pay tribute on this important day. The Rostie Group has been in business for over 20 years and has worked with a large number of individuals that have connections to the service men and women who honour our country.

 “Canada played a central role in Afghanistan for more than a decade. Project by project, kilometre by kilometre, Canadians helped give Afghanistan back to Afghans. With Canada’s help, thousands of members of the Afghan National Security Forces have been trained, hundreds of kilometres of roads have been built or repaired, dozens of schools have been restored, thousands of teachers trained, and millions of children have been vaccinated against diseases like polio. Their valour, sacrifices and remarkable accomplishments in the face of incredible odds will continue to inspire and guide us as Canada continues its development, aid and good governance work in Afghanistan.”

 – Prime Minister Stephen Harper

 National Day of Honour Afghanistan

For more information, the official programme for National Day of Honour can be viewed at: http://www.app.forces.gc.ca/ndoh-jndc/assets/documents/ndoh_programme_guide_en.pdf

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Could Your Business Use 131 million YouTube views?

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Tom Dickson, Founder and CEO of BlendTec tests his blender on everyday items to see if they will… well, blend. The Will It Blend series was a huge success with total video views exceeding 131 million. Could your business use 131 million YouTube views?

Creating video for web is very low cost, cost effective and the potential ROI greatly exceeds that of traditional media. Here are a few tips to creating effect videos for the web.

Catchy titles – make your title catchy. With the right keywords (don’t forget Google owns Youtube) you will make your video easier to find with the right searches by the right people.  “How To…” videos are great because the title communicates what should be in the video and it implicitly positions you, the uploader as an expert in the topic.

Short & Sweet – Provide great compact, content and get to the point. Studies show that the average attention span of internet users has decreased from a few minutes to a few seconds over the past five years. Some video bloggers use special editing techniques to keep their audience engaged by having regular, abrupt transitions. Your video doesn’t have to go to this extreme but bearing this in mind will be critical to the success of your video.

FAQ & A – A good place to start if it’s your first video is answering FAQs’ (Frequently Asked Questions) about your service category or something related to the problem you solve for customers. Answering questions sets you up as an expert in the eyes of your prospects and gives you a competitive edge by taking a step towards the trust necessary to have your product or service chosen.

Myth Busting – Listing commonly held misconceptions about your industry can be effective because this content not only demonstrates knowledge but potential clients will most likely find this information educational and memorable. For added effect explain away these myths by using a story about how you solved a related problem for a client.

If you want to learn more about creating effective video for the web that will dramatically increase the visibility of your business, watch this FREE webinar on Monday, April 9, 12-1 pm EDT with Sofia Stefou of Sofina Media.

Register here.

The Rostie Group is the premier boutique provider of executive office spaces, virtual offices and meeting rooms in Toronto. 

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Guess Who will be providing Meeting Rooms for the Crew of the Genie Awards in Toronto?

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The Rostie Group is proud to be a service provider supporting the crew of the 32nd Genie Awards.

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Since 1980, the Academy of Canadian Cinema & Television has served to unify the country’s film industry by honouring and showcasing outstanding achievements in Canadian cinema with the annual presentation of The Genie Awards. For three decades, the Genies – like the Canadian Film Awards before them – have celebrated and affirmed Canada’s national cinema. Promoting all facets of film, the Genies have evolved over the years, introducing new awards categories to reflect the ongoing growth and development of the industry.