Dutch perspective on Toronto’s Future, Urban planning, and Design

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Toronto Meeting about Urban Planning and Design

With the new RBC WaterPark Place  office tower being built, waterfront redevelopment, and all the construction in Toronto’s South Core,  our CEO, Cynthia Rostie, sent us on a mission to learn more about urban planning in Toronto. Housing several start-ups and taking pride in our innovative clients, Cynthia felt it would a great opportunity for us to also see a full blown innovation centre in action.  Abigail Bristow and Samantha Flores would like to thank MARs Discovery District Centre for hosting a meeting on the “Dutch perspective on Toronto’s future, Urban planning Design”, which they attended on May 7, 2014.

The event provided excellent insight into what Toronto could be in about 30 years time. The evening consisted of an engaging dialog between Maarten Hajer, the head of the Dutch National Institute for Strategic Policy Analysis, Jennifer Keesmaat, the chief planner of Toronto and Daan Roosegaarde, a social designer.

Key objectives that came from the meeting:

– Digital Urbanism – Pilot projects vs Long term infrastructure (build to last? OR build to send a message?)

– A city’s transition plan to succeed; make sure we consider what makes the city work with high numbers (ie: more parks and community housing)

– Technology is at the forefront of Urban planning

– Use construction to advertise your city’s environments and sustainability of walking.

The event was hosted by MaRS Discovery District, feel free to visit http://www.marsdd.com to learn more about them.

Check out our new office tower that is opening in a few months!

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RBC WaterPark Place: http://t.co/rIyFNxUaqT

RBC WaterPark Place, at 933,000 SF and 30 storeys, is where the modern Toronto workplace is headed. The property offers an inspiring work experience, with the city’s only PATH connection to the waterfront, 360-degree lake and skyline views, intelligent amenities, and a vital and refreshing waterfront location. It is the third, and final, tower in the WaterPark Place complex. And as the city’s first LEED Platinum office tower, it is the evolution of efficient, sustainable building design. The project has been designed by WZMH and developed by Oxford Properties.

Why You Should Love Video Conferencing in Toronto

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Many small and mid-sized businesses owners share the challenge of operating companies with an understaffed and overworked IT department on tight operating budgets.

In the face of these challenges, how will you grow your small to mid-sized business enough to reach new markets while competing with much larger companies? Video-conferencing is one way to reduce the costs of expansion and the challenges in communication that come with. Here are some other benefits of video-conferencing.

1. Save Money

Prohibitive travel costs no longer need be so prohibitive with video-conferencing solutions. Save money on travel while conveniently maintaining quality relationships with clients and staying in touch with colleagues on a regular basis.Whittle down your travel budget to include one or two high profile,critical face-to-face meetings a year.

2. Retain Talent

Studies bear it out and you may be inclined to agree that the majority of employees like to telecommute. In this mobile work culture increase your ability to keep your top talent by giving employees who relocate or need to work from home a few days a week and in turn save on office space, expensive restaffing and retraining. This will be especially critical If your firm is small and relies on the expertise of a small trusted unit that has built up goodwill with your customer base and represents hard-to-replace institutional knowledge.

Don’t wait months to meet. Make quick timely decisions via web conference where you and your team can discuss and share immediate feedback…

3. Add a Personal Touch

4. Archive sessions for retraining purposes or review

5. Reduce commute time and “downtime”. Increase productivity

6. Video Conferencing Saves Time

7. Get in on the Act

Size no longer has to limit smaller businesses from going global. The 90s belonged to the multinationals who were infrastructure and capital-rich and could therefore take advantage of globalization. Videoconferencing tools have shrunken the globe and now smaller companies can be cross shores and be fast, nimble worthy competitors internationally.

Take advantage of web and video conferencing. It’s easy now that the latest services are much less expensive and more flexible than before.

 

Could Your Business Use 131 million YouTube views?

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Tom Dickson, Founder and CEO of BlendTec tests his blender on everyday items to see if they will… well, blend. The Will It Blend series was a huge success with total video views exceeding 131 million. Could your business use 131 million YouTube views?

Creating video for web is very low cost, cost effective and the potential ROI greatly exceeds that of traditional media. Here are a few tips to creating effect videos for the web.

Catchy titles – make your title catchy. With the right keywords (don’t forget Google owns Youtube) you will make your video easier to find with the right searches by the right people.  “How To…” videos are great because the title communicates what should be in the video and it implicitly positions you, the uploader as an expert in the topic.

Short & Sweet – Provide great compact, content and get to the point. Studies show that the average attention span of internet users has decreased from a few minutes to a few seconds over the past five years. Some video bloggers use special editing techniques to keep their audience engaged by having regular, abrupt transitions. Your video doesn’t have to go to this extreme but bearing this in mind will be critical to the success of your video.

FAQ & A – A good place to start if it’s your first video is answering FAQs’ (Frequently Asked Questions) about your service category or something related to the problem you solve for customers. Answering questions sets you up as an expert in the eyes of your prospects and gives you a competitive edge by taking a step towards the trust necessary to have your product or service chosen.

Myth Busting – Listing commonly held misconceptions about your industry can be effective because this content not only demonstrates knowledge but potential clients will most likely find this information educational and memorable. For added effect explain away these myths by using a story about how you solved a related problem for a client.

If you want to learn more about creating effective video for the web that will dramatically increase the visibility of your business, watch this FREE webinar on Monday, April 9, 12-1 pm EDT with Sofia Stefou of Sofina Media.

Register here.

The Rostie Group is the premier boutique provider of executive office spaces, virtual offices and meeting rooms in Toronto. 

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Guess Who will be providing Meeting Rooms for the Crew of the Genie Awards in Toronto?

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The Rostie Group is proud to be a service provider supporting the crew of the 32nd Genie Awards.

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Since 1980, the Academy of Canadian Cinema & Television has served to unify the country’s film industry by honouring and showcasing outstanding achievements in Canadian cinema with the annual presentation of The Genie Awards. For three decades, the Genies – like the Canadian Film Awards before them – have celebrated and affirmed Canada’s national cinema. Promoting all facets of film, the Genies have evolved over the years, introducing new awards categories to reflect the ongoing growth and development of the industry.