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The Rostie Group now offers Social Media services!

We are pleased to announce a new line up of services that we will be offering. You can now have our experienced marketing team coordinate your social media activities. We can work with you to customize social media plans that will meet your unique requirements. We are here to make social media marketing simple for you!

 

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Drive more traffic for your business online

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The latest changes to Google’s search algorithms have marketers and web designers scrambling to devise new ways to boost SEO results. If your company is currently struggling to climb the search rankings, you may be missing out on an important tool that helps drive more traffic. The more you engage and share on social media, the better your search results will be. If you’re not sure how to continue driving traffic to your site through social media, read on to learn how.

Actual Search Engine Ranking

Believe it or not, your company’s Facebook profile might just show up before your website in a Google search. The same is true for your Twitter account. If you’re not making the most of your “About Us” sections to direct buyers from social media to your website, you could be missing out on a great deal of traffic.

The fact remains that many buyers will seek out your social media accounts before they even approach your website. This is often to get a feel for your company culture before they invest more time and money. Make sure your brand is consistent across all channels.
Read more at http://www.business2community.com/social-media/14-tips-social-media-can-drive-traffic-website-0879895#HczDc7CiSgjES2Ch.99

 

Could Your Business Use 131 million YouTube views?

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Tom Dickson, Founder and CEO of BlendTec tests his blender on everyday items to see if they will… well, blend. The Will It Blend series was a huge success with total video views exceeding 131 million. Could your business use 131 million YouTube views?

Creating video for web is very low cost, cost effective and the potential ROI greatly exceeds that of traditional media. Here are a few tips to creating effect videos for the web.

Catchy titles – make your title catchy. With the right keywords (don’t forget Google owns Youtube) you will make your video easier to find with the right searches by the right people.  “How To…” videos are great because the title communicates what should be in the video and it implicitly positions you, the uploader as an expert in the topic.

Short & Sweet – Provide great compact, content and get to the point. Studies show that the average attention span of internet users has decreased from a few minutes to a few seconds over the past five years. Some video bloggers use special editing techniques to keep their audience engaged by having regular, abrupt transitions. Your video doesn’t have to go to this extreme but bearing this in mind will be critical to the success of your video.

FAQ & A – A good place to start if it’s your first video is answering FAQs’ (Frequently Asked Questions) about your service category or something related to the problem you solve for customers. Answering questions sets you up as an expert in the eyes of your prospects and gives you a competitive edge by taking a step towards the trust necessary to have your product or service chosen.

Myth Busting – Listing commonly held misconceptions about your industry can be effective because this content not only demonstrates knowledge but potential clients will most likely find this information educational and memorable. For added effect explain away these myths by using a story about how you solved a related problem for a client.

If you want to learn more about creating effective video for the web that will dramatically increase the visibility of your business, watch this FREE webinar on Monday, April 9, 12-1 pm EDT with Sofia Stefou of Sofina Media.

Register here.

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