According to the Small Business Association,small businesses have provided 55 percent of all jobs and 66 percent of all net new jobs since the 1970s. In today’s economy, small businesses are struggling; although many people have great product ideas, few of them follow the fundamental steps necessary to successfully bring those products to market. A success story, Peter Champe’s idea for a new kind of nasal aspirator started with a personal need—his infant son was chronically congested and he discovered that the standard bulb and battery-powered aspirators didn’t work. From this problem grew the Baby Comfy Nose, a nasal aspirator that uses the parent’s own suction, now sold at 7800 Walgreens retail stores nationwide, and he is sharing his five tips for launching a successful product.
“In the process of creating and marketing my first invention Baby Comfy Nose and then founding the larger company Baby Comfy Care, I have some advice that could be useful for others developing their own products” explains Peter Champe, engineer and owner of Baby Comfy Care. “I’ve condensed these ideas down to 5 principles to make them easier to apply.”