It’s not about me – it’s all about YOU!
May 12-16 is National Small Business Week. This annual spotlight on small businesses began in 1963. It recognizes the essential contributions of America’s entrepreneurs and small business owners. Every day, they’re working to grow small businesses, drive innovation, increase America’s global competitiveness, and jobs. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.
A small business owner must have hundreds maybe even thousands of sales conversations over the course of a year in order grow their business. So there are plenty of opportunities for authentic connections, shared insights and the occasional foot-in-mouth moment. Here are a few ways to ensure you’re connecting and putting your best foot forward – instead of in your mouth.
Make the conversation about the other person
The need to be heard is one of the most powerful motivating forces in human nature. The first instinct is to share what we know, think or care about instead of putting the focus on the person we’re talking to.
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