Coworking is more than just a desk at an office that is not your own. It is a community that generates innovation and provides people with access to like-minded individuals and business solution services. With small businesses becoming easier and easier to build from the ground up, coworking space creates an environment where collaboration and mutual energy can manifest itself in a way to build your ideas. The concept of bringing your laptop to the local Starbucks to work on a project has evolved into a practice where the coworking space IS your daily office routine for growing your business.

Coworking spaces offer flexibility with regards to location and the commitment that comes from leasing a space for yourself. A temporary desk and a virtual office can give your business both credibility and the perception that will attract people to your brand. These services also take the pressure off the administrative details and allow you to focus solely on your startup.

Many coworking locations, such as The Rostie Group, can also provide other business amenities such as meeting rooms and lounge areas for times when you are hosting a client.

The landscape of business continues to shift towards customisation and coworking provides people with the options to suit their needs. Whether it be one week or an extended residency at a desk, coworking represents a change in how people conduct business and build the ideas of the future.