As we launch the Let’s Chat with Rostie Group series, we decided to interview PR maven Victoria Syme of Harmony Marketing. From planning to execution, Harmony Marketing brings its skill and knowledge to all phases of a marketing program and has worked with clients such as Redpath Waterfront Festival and City of Toronto. Here’s what we learned from Victoria:
Tell us a bit about your business and the area you specialize in.
I work for Harmony Marketing, a full-service boutique marketing, communications, sponsorship and government relations agency here in Toronto. My most recent project was the Redpath Waterfront Festival. I helped manage media interviews, live television hits, event listings, blogger outreach, and all onsite PR activities as well as marketing for the festival leading up to the 3 day event.
Why should someone chose Harmony Marketing?
A client should choose Harmony Marketing if they want a dedicated team that will bring skills and knowledge to all phases of a marketing program. We believe in brokering unique opportunities and partnerships that are innovative and often differ from the norm. We are driven by success; success for our clients and their partners.
How did you develop your interest in (and obvious talent for) this business?
I did a BA in Communications at McMaster University and a Post-Grad in Corporate Communications & Public Relations at Centennial College. As a child, I was a dancer and very social. I always knew this was the field for me as my entire family is in media or the arts. My dad is a producer, my mom works in marketing, my uncle’s a lighting designer and my aunt is a former actress turned pyrotechnician.
What sets you apart from the rest?
Although my focus is in PR, I have a firm understanding of marketing and social media marketing. I’ve also had experience with agencies of varying sizes and working on projects remotely so I can assist organizations no matter what their size or geographic location.
What is the most exciting part of your job?
I love that everyday is different. I love change and enjoy the fact that my role is multi-faceted and keeps me on my toes. I’m not at the desk all day, I’m always on the go… whether it be meetings with clients, industry events, or on location.
How long have you been living in Toronto?
Since Day 1 – I was born here.
What would you say are your 3 favorite places to dine in Toronto?
- During the summertime, I always need a good patio. I would say that the Mill Street Brewery is my pick. It’s always great in the distillery.
- Joe Allen’s on the Danforth is a family favorite. I grew up in the neighbourhood.
- You definitely need a guilty pleasure on the list. The Black Bull on Queen is my local haunt. I go there for the convenience and the people watching!
If you were to look back, what would be the most memorable experience you have had?
I was asked to work in Chicago for their Tall Ships event and it has been one of the highlights of my career so far. Tall Ships America had seen the great media response we had when the Tall Ships came to Toronto last year and requested that I come to assist their media team at Navy Pier. I communicated with major news outlets in the US such as Fox, WGN, and NBC and it was a great feeling to know that my skills transferred to the US market.
If you could be granted 1 superpower, what would it be?
I would choose to fly – how cool would that be? I’ve always wanted to experience the feeling of flight. It would be quite powerful to see the world from above and cutting back on travel time would be a bonus! Even the ability to simply fly through clouds would be phenomenal.
For more detailed information on Harmony Marketing, their background, clients and past experiences, please visit www.harmonymarketing.ca.