Just weeks in, the new ‘SickKids VS’ advertising campaign has already made quite an impact. The hospital is taking a brand new direction with this campaign, focusing on the young patients, who despite being so young, show great strength regardless of their condition. It has already gotten a lot of positive feedback from the general public but more importantly, the ads have been posted around the hospital and has been a motivating presence for the children on the front lines of their battle with disease.
The lighting of the VS sign will take place at Yonge-Dundas Square on October 26 between 4 and 6 PM along with giveaways and a photobooth. You can also donate to SickKids at http://www.sickkidsfoundation.com.