In 2004, Greece entered the European Cup, for the first time in 24 years, as 150-1 underdogs. Having never won a match at a major tournament in the nation’s history, they progressed through the group stages upsetting every team in their way. They then found themselves pitted against the host nation, Portugal, in the final. With seemingly every countries support, excluding Portugal of course, at their back they went on to a historic victory, cementing their nation’s team as one of the greatest underdog stories in the history of sport.
So why, exactly, are we drawn to the underdog story?
We love seeing people, or teams, succeed against all odds. Perhaps, we hope the same will happen in our own lives or in some ways we indentify with the universal struggle that comes with striving for success.
The underdog story isn’t exclusive to sport. Over the past century, we’ve seen the story of the underdog transcend sport and hold prominence in the world of business. I mean, who hasn’t heard the story about the garage in which Bill Gates, a young college drop-out, started Microsoft? Now, more than ever, businesses are starting under increasingly unique circumstances. Whether these ideas form out of happenstance or a burning desire in the heart of a young entrepreneur, the path towards success has no set course. We’ve seen companies grow in our centre, from their infancy, consisting of a handful of people, to a force of countless individuals working around the world.
“In truth, other people connect to people when they are open, honest and authentic. Being transparent about your status or vulnerabilities as a business can help consumers connect with you better.”– Bryan Kramer, CEO at PureMatter
People, for the most part, don’t want to see others fail. We are inherently pleased by the success of those around us, and if we have the opportunity to be a part of it in any way, we’re inclined to join in for the ride. At The Rostie Group, we’re dedicated to giving you that opportunity. It’s not so much that we want to be apart of your underdog story, it’s more so the fact that we genuinely love to see it.
We’ve established multiple avenues for success for people, and businesses, at varying stages of their journey. We offer the unique ability to scale within our centre. Feel free to check out all the packages we offer at our website!
We look forward to serving you and your business in every step of the way.
